Business experts said that the most challenging tasks, which women entrepreneurs face, is raising capital. In fact, many women entrepreneurs reported that lack of seed money in their bank accounts often became the factor that slows their business down. Some entrepreneurs begin considering crowdfunding as a solution to raise capital. Again, holding successful crowdfunding for women entrepreneurs is not a simple tasks.
Crowdfunding for Women Entrepreneurs Becomes More Popular
Statistics show that women entrepreneur takes advantage of crowdfunding more and more to solve the problems with limited capital in business. A data presented on a popular crowdfunding site – Indiegogo – shows that 47% of the successful crowdfunding campaigns are run by women.
Indiegogo’s outreach manager – Sarah Meister – even notes that there are crowdfunding platforms specifically designed for women entrepreneurs. They include Women You Should Fund and iFundWomen. The trend of using crowdfunding to raise capital is evident in many states. For instance, New York City launched We Fund: Crowd – a crowdfunding program specifically designed to help female business owners in November 2017.
In fact, some aspects are responsible for the fact that crowdfunding for women entrepreneurs can be a success story. Kickstarter even reported that women were 9% more successful in crowdfunding than men were. Why? Jen Earle – CEO of NAWBO as well as a council member of NWBC, said that this is attributable to at least two facts: